Wind Farm Tours in Caro, MI Drive Visitors

The Caro Chamber of Commerce says that its hometown of Caro, Michigan, has a “Norman Rockwell feel with modern amenities.” Among some of the most modern of those amenities are the turbines from nearby wind farms that are steadily transforming the region.

Those wind farms have also led to many questions from nearby residents, so many in fact that Brenda Caruthers, Executive Director of the Caro Chamber enthusiastically agreed when Consumers Energy, the state’s largest utility, proposed that the chamber host a series of tours of the new Crosswinds Energy Park that is nearing completion.

Caro is the second chamber in Michigan to help its community better understand wind farms through public tours. (The first chamber to host public tours – the Ludington & Scottville Area Chamber of Commerce in western Michigan— also partnered with Consumers Energy).

More than 300 people took the Caro tours. More than half of those people, Caruthers said, came to Caro specifically for the tours. “We’re a rural area,” she said. “We’re not a tourist area and that’s a huge number of visitors for us.”

The tours started at the chamber’s office – also a benefit for the chamber, Caruthers noted, because it can be difficult to get direct traffic to the chamber’s building – where a video about the wind farm was shown. A chamber member with a tour bus company then took the visitors to the wind farm, which has 62 turbines that will generate 105 megawatts of power enough to supply electricity for 31,000 homes.

For the first month, Caruthers personally greeted the wind farm visitors and, of course, took the tour herself. “Most of us had already seen the wind towers because they are so close to us,” she said. “But the size is so impressive. The plans that had to be developed and everything else that goes into these wind farms is just mind boggling to me and many others.”

The chamber also surveyed people returning from the tours, asking if their position on wind power had changed. More than 60 percent of respondents said they were more inclined to support wind generation. All in all, Caruthers said, the wind farm tours were a “very positive experience” for the chamber and for Consumers Energy, a major chamber member.

Local Michigan Chamber Scores Triple Success By Organizing Tours of New Wind Park

The Ludington & Scottville Area Chamber of Commerce in Michigan has scored a rare triple victory: it helped launch and grow a new business that educates its community on an important economic development project while generating new tourism spending. And it has done so on the topic of energy generation, typically not a topic that draws crowds.

What is generating all this interest? Kathy Maclean, Executive Director of the Ludington chamber, reports that a new wind energy park has become an extraordinary tourist draw. Working with Consumers Energy, which opened the 56-turbine Lake Winds Energy Park in 2012, the chamber organized tours of the wind farm. The tours start at the chamber office, where visitors watch a 30-minute educational video about wind energy and the construction of wind farms. After the video, visitors take a one-hour bus tour of the 100 megawatt wind park in Michigan’s Mason County.

In 2012, when the tours began, Maclean says that demand was so strong that the chamber expanded the number of available seats but still ended up turning away visitors. The tours continued to be such a huge draw that eventually the chamber spun off the work to a local bus company and tour operator. Consumers Energy initially helped to underwrite the costs of the tours, but this year visitors are charged a nominal fee with no noticeable decrease in enthusiasm.

Maclean says the tours have generated tourism and commerce for the Ludington area and raised visibility for the wind farm. Her community is not alone; according to CleanEnergy.org, wind turbines across the country – and throughout the world — have become tourist attractions.

The Ludington & Scottville Area Chamber can be found online here. A website about the Lake Winds Energy Park is here. A short video from Consumers Energy about the construction of the energy park is here. The article from CleanEnergy.org about energy tourism can be found here.

Local ME Chamber Helps Save Ratepayers $12 Million

Catherine Wygant Fossett, Executive Director of the Boothbay Harbor Region Chamber of Commerce in Maine, is the kind of person who can assess a brewing crisis and see opportunity for growth. Her heavily tourist-reliant community is served by one increasingly overtaxed high-power electric transmission line. Upgrading it would cost ratepayers as much as $18 million in increased electric rates.

So when officials proposed a pilot program for so-called non-transmission alternatives to upgrading the power line — essentially various forms of efficiency at a projected cost of $6 million – Fossett jumped into action. She suggested that GridSolar LLC, the company hired to run the pilot program, join her chamber and, in return, she promised, she would turn on her “matchmaking skills” and “put on the PR engine to start educating members about the project.”

At a recent chamber dinner, Fossett revealed that she connected more than 80 local businesses to the pilot project. She also discussed how she helped another efficiency company called Ice Energy give away 32 new air conditioning units with high-tech storage batteries made of ice. The units cost $32,000 a piece and combined can offset 250 kilowatts of capacity or roughly the equivalent of unplugging 75 window air conditioners each afternoon.

According to a recent article in a local newspaper, the owner of a local car wash thought he was being scammed when he was approached by Ice Energy and asked if he’d like a free new air conditioner. But when he called the chamber to check up on the Ice Energy, he found that the company’s offer was for real and that the “chamber was in on the deal … it was having a box installed.”

Fossett says that more than 70 different efficiency measures have been implemented to date adding that this is the first summer season since the improvements have been made with results still being evaluated and tested. She calls the efficiency program a “crowning achievement” for her and her team of three at the Boothbay chamber.

The Boothbay chamber can be found online here. GridSolar is here and Ice Energy can be found here. An article about the efficiency program can be found here.