CASE STUDY: Economic Growth Through Sustainability: The Reno + Sparks Green Business Certification Program

Providing thought leadership in the new energy economy

Overview

Set against the backdrop of Northern Nevada’s rapidly growing tourism and business landscape, the Reno + Sparks Chamber of Commerce’s (NV) Green Business Certification program is driving economic growth by helping businesses be more sustainable and profitable. Complete with training, tools, and support, the Green Business program enables businesses to reduce costs, enhance profitability, and attract eco-conscious customers and employees. By positioning the region as a leader in the new energy economy, the Chamber strengthens its role as a business advocate and makes the Reno metro area more attractive to investors.

Context:

• Reno and Sparks (NV) population: 538,000 (2024 estimate, Macrotrends)

• Reno + Sparks Chamber membership: 2,200+ businesses 

• Green Business Certification program launched 2022

Opportunity

With the increasing importance of sustainability in both consumer preferences and regulatory landscapes, the Reno + Sparks Chamber of Commerce recognized an opportunity to provide significant value and thought leadership. In partnership with Chamber member GreenUP!, the Chamber developed comprehensive training that includes metrics, tools, and processes, and is open to all businesses, to achieve Green Business Certification. Recognizing the significant economic contributions of the tourism and restaurant industries in the region, the Chamber also leads the specialized Green Dining Nevada Initiative. 

How the Program Works

Upon registration, a green business coordinator is assigned and offers a site assessment, technical assistance, and connections to incentive programs, recommending low-and no-cost solutions to help businesses save money.  The coordinator also provides useful resources, and evaluates certification criteria across seven categories: including energy, pollution prevention, solid waste, transportation, wastewater, and water. The Chamber covers all associated costs.

Vision

The Chamber’s commitment to innovation and sustainability positions the region at the forefront of the new energy economy.  Per Chamber CEO Ann Silver’s recent opinion piece in This is Reno, “At the Chamber, we’re convinced that dedication to innovation and investment in grid modernization, energy storage diversification, and advanced transportation options are crucial to ushering our local economy into the new energy economy. This commitment will unlock countless opportunities for businesses to thrive and create a pipeline of great jobs for future generations and for homeowners to reduce costs and conserve energy.” 

Economic Development Benefits

Reno + Sparks Chamber CEO, Ann Silver, sees significant economic benefits from the program for the Chamber, its members, and the community:

For Businesses: 

• Cost Savings: Businesses save money through waste and energy reduction, including the option to generate solar energy onsite—possibly even selling it back to the grid for passive income.

• Enhanced Competitiveness: Practices such as installing EV chargers or electrifying vehicles, save money and attract eco-conscious customers and employees, particularly in the competitive tourism and restaurant sectors.

• Increased Profitability: Sustainable practices, including the knowledge and tools to run a more sustainable business, lead to long-term profitability, positioning businesses to thrive in the evolving energy economy.

For the Chamber: 

• Membership Growth: The program draws new members, attracted to the Chamber for the Green Certification Training, and strengthens ties with non-member businesses, engaged as thought leaders.  Once engaged, these thought leaders often become investors.  

• Policy Influence: By engaging with policymakers on this program, the Chamber deepens relationships and solidifies its role as a business leader and advocate for regional economic growth.

• Regional Attractiveness: The Chamber’s leadership in sustainability strengthens area businesses and industries and makes the Reno-Sparks region more attractive to investors.

For the Reno + Sparks Community:

• Tourism Protection: The program safeguards the valuable tourism economy by increasing environmental stewardship.

• Meeting Consumer Expectations: Businesses that adopt sustainable practices meet growing consumer demands for recycling, composting, and reduced plastic use.

Results

• Growth: Over 200 businesses are certified, with numbers steadily increasing.  

• Program Expansion: Chamber partner GreenUp! is looking to expand and add a level 3 certification.

• Media Recognition: The program has garnered positive media attention for the Chamber. 

• Competitive Edge: Certified businesses are gaining an advantage in recruiting staff, particularly during peak seasons.  A restaurant, for example, hiring students for the busy summer season, will have a leg up in attracting prospective employees as a green certified business.  

Additional Lessons Learned

According to CEO Ann Silver, “It’s important to get ahead of the curve and not wait until something is legislated or inevitably becomes the sensible choice.  If you wait, you miss an opportunity to be viewed as a leader.”  

This proactive approach not only reinforces the Chamber’s role as a leader, but also helps attract and retain members by providing value upfront and driving long-term economic growth in the region.

To learn more about the program, check out the website. Or reach out to CEO Ann Silver at: asilver@thechambernv.org